Fazal Ahamed，加拿大多伦多市场专家
Fazal is available for hire
Hire Fazal

Fazal Ahamed

Verified Expert  in Marketing

Marketing Expert

Location
Toronto, ON, Canada
Toptal Member Since
October 14, 2022

Faz is a published author and seasoned performance marketing and SEO professional with a consolidated experience of seven years and flair to solve growth challenges for brands in SaaS, edtech, fintech, fashion, retail, and FMCG. He is well versed with actionable frameworks for media buying and go-to-market strategy.

Google AdsFacebook AdsEmail MarketingContent Creation社交媒体营销(SMM)Marketing StrategyBrand Strategy社交媒体内容Social Media搜索引擎优化(SEO)转化率优化(CRO)搜索引擎营销(SEM)营销自动化销售业绩Product Marketing社交媒体管理Fractional CMO网站优化整合营销Competitor Analysis营销咨询Market ResearchDigital MediaMedia Buying运动的优化

Project Highlights

一家教育科技创业公司的领导团队
Generated over 180,000 qualified leads, 管理总广告支出约500美元,000 in 12 months, 并将主要关键词排在谷歌搜索结果的前五位.
全球零售巨头的在线业务增长
在Facebook上，每条线索的成本几乎降低了100%, 通过Facebook和Google广告实现绩效营销目标, 并将主要关键词排在有机搜索结果的前五位.
推动社交商务应用的应用安装
应用全面, 整合营销策略和实施SEO的蓝图, 内容和邮件营销, 谷歌和脸书的广告.

Expertise

Client ServicesDigital CampaignsFacebook AdsGoogle AdsGoogle AnalyticsMarketingSEO AuditsStrategy

Work Experience

营销顾问

2022 - PRESENT
Meta Build Pro
  • Involved in content and marketing strategy for launching the website and building a community of Web3 enthusiasts.
  • 准备向风投和投资者推销的平台和营销工具, 是什么帮助你获得了A轮融资.
  • 从竞争对手那里收集可操作的见解, focus groups, 以及市场研究，以帮助在增长框架中做出关键决策.
  • 为链接建设提供战略指导, 在线声誉管理, 提高在线知名度, including voice search optimization and setting the tone of voice for guest posting and content collaboration initiatives.

数字营销顾问

2022 - 2022
个性化美容公司
  • 为登陆页文案制定策略, optimization, and design for a personalized skincare brand to onboard aestheticians for the Formulator program to highlight the USPs and benefits of the brand.
  • Increased signups and conversion by up to 200% to onboard medical-graded aestheticians.
  • 为这个护肤品牌增加了高达10万美元的潜在收入.

数字营销经理

2020 - 2022
Muzigal
  • 在Muzigal担任数字营销经理, a VC-funded (Kalari Capital) edtech startup providing online music education. It offers personalized one-on-one coaching, connecting music learners with expert music teachers.
  • 使用Google广告和Facebook广告生成了超过18万个合格的潜在客户. 总广告支出约为0美元.5M in 12 months while implementing comprehensive performance marketing and social media management strategies.
  • 使用SEO将主要关键词排在Google搜索的第一页, saving up to 30% of monthly advertising costs and contributing to increased profits.
  • 执行竞争对手分析和分析. Set up and managed lead generation and optimization for Facebook and Google campaigns for Muzigal and brands like GaadiSaaf, Studio11, Isa Spa, Co-Design, and IOCL.
  • Restructured and optimized the Google Search campaigns for the best performance, which yielded five times the number of leads and decreased the cost per lead by up to 300%. 这使得月收入增加了三倍.

Account Manager

2020 - 2020
Odigma
  • Decreased cost per lead in Facebook ads by almost 200% through ad optimization. Refined the copy and ad images and optimized the targeting to meet the monthly revenue goals of $150,管理60美元的广告支出,在谷歌和Facebook的广告上.
  • Optimized, 托管的客户端交互, and prepared audit reports of 13 websites for SEO in many niches to rank them on page 1 of google organic search results. Niches included real estate, skincare, cosmetics, health supplements, and automobile.
  • Head-hunted by this creative and digital agency to be the account manager for performance marketing and SEO clients.
  • Managed accounts, SEO, 应用商店优化(ASO), gamification, 以及为Lafz等品牌提供客户服务, SPAR, Emotio, and DNA Digital.
  • Tracked daily performance and optimization of Facebook and Google campaigns. Strategized with the delivery team to achieve daily and monthly lead-generation goals.
  • Achieved first-page rankings on Google Search for the new brands SPAR India and Lafz.
  • Contributed to podcast marketing by editing and launching podcast services through a partner. 其中一些播客包括Renee Warren的Into the Wild, Karen Martel主持的荷尔蒙解决方案播客, 以及茱莉亚·史密斯的无畏练习.
  • 与Audigo等程序化广告平台合作, StackAdapt, Google AdMob, 和Advertisecast来帮助播客接触到他们的受众.

高级数字营销主管

2018 - 2018
Kaodim
  • 开发可衡量的跟踪和报告系统来定义每月, weekly, 每日目标和关键绩效指标，如每次转化成本, conversions, and ad spend pacing.
  • 在每个国家共开展了25场活动.e., Singapore, Malaysia, Philippines, and Indonesia, 对于关键的服务类别，比如搬运工, cleaning, aircon service, renovation, 以及公司的其他产品线.
  • Achieved a 200% increase in net revenue by achieving KPIs and managed a budget of $78,000 per month.

数字营销专员

2017 - 2017
GT Robot
  • 精心制作了一份全面的, integrated marketing and email strategy and implemented a blueprint for SEO, content marketing, email marketing, 谷歌和Facebook的广告——都在绩效营销的保护伞下.
  • Launched a "Shopping Fiesta" social media campaign to get traction for the app. The campaign involved a landing page where users have to perform actions to gain points and be rewarded based on points on the leaderboard.
  • Organically onboarded more than 30 retail merchants to sign up on the platform, 近1000名新用户, 在活动中产生了100次购买.
  • Spearheaded digital marketing strategies to drive installs and increase user retention for the GT Dollar mobile app and GT Robot.
  • 建立了一个微型网站，并与Aperia Mall合作发起了一场活动, Singapore, 为GT Dollar移动应用程序创造500名新用户.
  • 创建和部署社交媒体内容, 与目标受众互动, 并通过战略性广告投放扩大了覆盖面.

数字营销经理

2014 - 2016
Office Empire
  • Acted as the chief marketing officer (CMO) and oversaw performance marketing.
  • Optimized the website and achieved a number-one ranking for the primary keywords on Google Search.
  • 推出线下和线上针对消费者的营销策略.

一家教育科技创业公司的领导团队

http://www.muzigal.com/

Generated over 180,000 qualified leads, 管理总广告支出约500美元,000 in 12 months, 并将主要关键词排在谷歌搜索结果的前五位.

Muzigal是一家提供在线音乐教育的教育科技初创公司. It offers personalized one-to-one coaching, connecting music learners with expert music teachers. 这个想法是在大流行期间产生的.

The objective was to scale this minimum viable product from day one and generate consistent and qualified leads through paid channels, 主要是通过Facebook和谷歌针对印度亚洲人的广告, Singapore, Malaysia, the Middle East, Australia, and North America. Lead generation and revenue were critical to achieving series-A funding, and it had to be done soon. 在谷歌广告业务稳步起步后，增长曲线开始下滑.

Our solution included creating a pricing strategy and restructuring and optimizing the Google Search campaigns for the best performance. As a result, the number of leads increased by five times within the allocated budget. Meanwhile, the cost per lead decreased by almost 300%, and monthly revenue figures tripled.

全球零售巨头的在线业务增长

在Facebook上，每条线索的成本几乎降低了100%, 通过Facebook和Google广告实现绩效营销目标, 并将主要关键词排在有机搜索结果的前五位.

SPAR India, 全球零售巨头, 希望在竞争激烈的印度市场扩大自己的在线业务.

The company initiated website migration to a new interface without considering the SEO factors when over 50% of their traffic was organic. 这是在大流行季节. SPAR India wanted to maximize the opportunity to penetrate the Indian market and compete with other major players to become a household brand.

Our solution was implementing the website migration and page redirection checklist for SEO and fixing the on-page, off-page, 以及技术组件. 在做SEO的时候, we also deployed Facebook and Google Ads to help them achieve revenue and conversion targets.

推动社交商务应用的应用安装

应用全面, 整合营销策略和实施SEO的蓝图, 内容和邮件营销, 谷歌和脸书的广告.

GT Dollar是一家总部位于新加坡的金融科技公司. 它允许用户从F的商家那里申请特殊折扣和优惠&B and retail. The goal was to drive installs and users for the app through offline and online channels.
2011 - 2011

市场营销工商管理硕士(MBA)

新加坡纽卡斯尔大学-新加坡

2005 - 2009

生物医学工程学士学位

Vellore理工学院- Vellore，泰米尔纳德邦，印度

有效的合作

如何使用Toptal

Toptal matches you directly with global industry experts from our network in hours—not weeks or months.

1

Share your needs

Discuss your requirements and refine your scope in a call with a Toptal domain expert.
2

Choose your talent

Get a short list of expertly matched talent within 24 hours to review, interview, and choose from.
3

开始你的无风险人才试验

与你选择的人才一起工作，试用最多两周. 只有当你决定雇佣他们时才付钱.

对顶尖人才的需求很大.

Start hiring