Chiara is available for hire
Hire ChiaraChiara Molena
Verified Expert in Marketing
Marketing Expert
Location
Amsterdam, Netherlands
Toptal Member Since
January 9, 2023
With over 12 years of international marketing experience, Chiara通过品牌和商业营销策略和执行，帮助品牌在欧洲市场实现增长. 她是两次以上成功收购的领导团队的一员, including Summergate by Woolworth in 2014 and Champion by Mars in 2022. Chiara在帮助美国和加拿大公司在欧洲市场实现快速增长方面有着成功的记录.
Project Highlights
为美国玩家重新开拓区域多市场|欧洲冠军宠物食品公司的策略
在启动EMEA业务部门后，通过重组区域品牌战略和电子商务的强劲加速，推动Champion Petfoods在整个地区的收入增长40%，在关键市场的收入增长超过100%.
跨欧洲的国际化传播策略| Bravo Campaign
为Bravo Savings Network泛欧活动制定了市场传播策略和本地化消息相关性，该活动在2022年欧洲搜索奖上获得了最佳数字公关活动奖.
Champion Petfoods | Regional Product Innovation Strategy
开发并推出了横跨13个EMEA市场的新产品线，从构思到推出，在该地区以前不发达的行业领域, 在18个月内增加数百万的销售额.
Expertise
Work Experience
Associate Professor of Start-up and Scale-up Marketing
2021 - PRESENT
IE University
- 在IE商学院工作期间，于2022年在MBA课程中教授的创业和规模营销课程获得了优秀教学奖, 被英国《欧博体育app下载》评为欧洲创业第一.
- Taught a Start-up and Scale-up Marketing course at global, executive, tech, and international MBA programs.
- 支持企业家在IE商学院的风险投资和创业项目中发展他们的计划.
Co-founder | International Brand Strategy Expert
2019 - PRESENT
Digital Trails
- 在2022年欧洲搜索奖中获得最佳数字公关活动奖.
- 与他人共同创立了该机构，并管理了针对重要客户的多市场战略, focusing on key European markets.
- 管理公司运营及客户的品牌和战略工作范围.
EMEA Director of Marketing
2020 - 2022
Champion Petfoods (acquired by Mars in 2022)
- Set up and built an EMEA business unit for Champion Petfoods, creating a marketing strategy, capabilities, 以及该地区33个市场的最佳实践，在三年内实现了25%的复合年增长率(CAGR).
- Re-framed a market prioritization strategy in Western Europe, delivering triple-digit growth in key markets in Germany, France, and the UK. 推出50多个新产品，完善产品组合，组建数字营销团队.
- Hired, trained, and coached digital, advocacy, 和客户营销团队开启新的营销渠道，并在零售和电子商务领域建立关键客户.
International Marketing Director for EMEA, APAC, and LATAM Regions
2019 - 2020
Stoli Group
- 通过制定市场增长优先级策略和新产品发布，重新制定国际营销策略, 并进入高增长的新领域，以释放增量机会.
- Created a product growth strategy for key markets in the UK, France, Germany, China, Mexico, and Israel, developing omnichannel experiences across eCommerce, including Amazon, retail, and digital marketing channels.
- 领导由5名区域营销经理和4名专业宣传经理组成的团队, digital, and customer marketing.
Project History
为美国玩家重新开拓区域多市场|欧洲冠军宠物食品公司的策略
在启动EMEA业务部门后，通过重组区域品牌战略和电子商务的强劲加速，推动Champion Petfoods在整个地区的收入增长40%，在关键市场的收入增长超过100%.
冠军宠物食品公司是美国和加拿大宠物食品行业的老牌企业. 2020年，当他们决定扩大他们的区域战略时，我被聘为EMEA业务的营销总监.
After an effective and fast situation analysis, 我重新启动了该地区的增长战略，更加关注高潜力市场，促进他们的电子商务渠道. During the 18-month growth phase, I:
• Launched consumer marketing across social media channels, 通过有针对性的广告策略，每月接触超过500万的相关购物者.
•为主要市场创建语言网站，并通过在所有主要市场的目标活动加速电子商务参与者.
•利用增长型营销技术和情感分析，首次深入了解欧洲消费者.
•启动了电子培训数字化项目，该项目后来通过宫城平台在全球范围内采用.
该地区以25-27%的复合年增长率成功增长，比市场表现高出20%. In October 2022, the company was acquired by a global giant, Mars.
After an effective and fast situation analysis, 我重新启动了该地区的增长战略，更加关注高潜力市场，促进他们的电子商务渠道. During the 18-month growth phase, I:
• Launched consumer marketing across social media channels, 通过有针对性的广告策略，每月接触超过500万的相关购物者.
•为主要市场创建语言网站，并通过在所有主要市场的目标活动加速电子商务参与者.
•利用增长型营销技术和情感分析，首次深入了解欧洲消费者.
•启动了电子培训数字化项目，该项目后来通过宫城平台在全球范围内采用.
该地区以25-27%的复合年增长率成功增长，比市场表现高出20%. In October 2022, the company was acquired by a global giant, Mars.
跨欧洲的国际化传播策略| Bravo Campaign
为Bravo Savings Network泛欧活动制定了市场传播策略和本地化消息相关性，该活动在2022年欧洲搜索奖上获得了最佳数字公关活动奖.
Bravo储蓄网络是欧洲发展最快的联盟营销公司之一. 它为购买多个类别和超过6000个品牌的商品的客户提供服务.
客户的目标是通过提高他们的反向链接配置文件与高质量的赚取链接来加速有机搜索流量. 该简报要求构思和执行一个相关的和有效的国际新闻主导的内容营销活动在英国, Italy, France, Germany, Spain, Poland, and the US.
我的目标是创建有影响力的泛欧洲和美国活动，以推动高价值的编辑链接和流量. Working with digital marketers from Digital Trails, I led a communication and messaging strategy in a creative phase, 确保活动达到国际范围，并通过当地相关信息推动最大影响.
客户的目标是通过提高他们的反向链接配置文件与高质量的赚取链接来加速有机搜索流量. 该简报要求构思和执行一个相关的和有效的国际新闻主导的内容营销活动在英国, Italy, France, Germany, Spain, Poland, and the US.
我的目标是创建有影响力的泛欧洲和美国活动，以推动高价值的编辑链接和流量. Working with digital marketers from Digital Trails, I led a communication and messaging strategy in a creative phase, 确保活动达到国际范围，并通过当地相关信息推动最大影响.
Champion Petfoods | Regional Product Innovation Strategy
http://www.petfoodprocessing.net/articles/16292-champion-petfoods-acana-brand-enters-wet-cat-food-market开发并推出了横跨13个EMEA市场的新产品线，从构思到推出，在该地区以前不发达的行业领域, 在18个月内增加数百万的销售额.
Champion Petfoods, acquired by Mars in 2022, established a business unit in EMEA in 2020, where I was one of the four startup directors leading marketing.
To further the creation of the business unit and redefine the strategy, 我在关键市场中发现了一个空白的机会，这是公司以前未开发的部分——湿猫粮. 我领导的团队进行消费者和竞争研究，抓住了一个赚钱的机会, built the P&L, and finally developed, positioned, and localized the product and product launch for the key markets.
Within the year of launch (2022) across 13 key markets, the product added several million incremental sales to the region. It supported the 'cat' segment's overall growth, increasing consumers' awareness in the UK, France, Italy, Sweden, Germany, and Poland, among others.
To further the creation of the business unit and redefine the strategy, 我在关键市场中发现了一个空白的机会，这是公司以前未开发的部分——湿猫粮. 我领导的团队进行消费者和竞争研究，抓住了一个赚钱的机会, built the P&L, and finally developed, positioned, and localized the product and product launch for the key markets.
Within the year of launch (2022) across 13 key markets, the product added several million incremental sales to the region. It supported the 'cat' segment's overall growth, increasing consumers' awareness in the UK, France, Italy, Sweden, Germany, and Poland, among others.
Education
2018 - 2019
Master's Degree in Global Business Administration (MBA)
IE Business School - Madrid, Spain
Certifications
JUNE 2016 - PRESENT
Marketing Management Certification
Marketing Week
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